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The Big Picture

The Deconstruction of the CFSD Brand & Logo

Nautical Steering Wheel with 3 Handles

Depicts the 3 core value propositions

  • Learning
  • Application (Core CFSD USP)
  • Teaching

The handles serve to remind us to keep a steady handle on the ship in order to safely navigate the turbulent seas characterised by high tides and low tides i.e. turbulence is a given; how you survive it depends on the grip you have on the steering wheel.

Compass Needles

Depicts the strategic partnerships essential for a seamless integration of the core value propositions.

  • Research / database strategic partnership
  • Training and development strategic partnership

The compass serves to remind us where we set out to go in the first place and never to lose our sense of direction i.e. to stay the course.

The Department of Trade and Industry (the DTI) warns the public of fraudulent B-BBEE certificates

The Black Economic Empowerment (BEE) Advisory Council provides advice to the President on empowerment issues

The latest Bench Marks Foundation research report has stopped short of declaring the massive platinum mining industry in North West...